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masculine (information) + feminine (senses)= new economy effective marketing (communication) 

August 17th, 2009

In conversation the other day the topic on marketing in our New Economy came up.

What we found to be important is how we communicate to today’s market. What this means is that information is not working anymore as it did before. So then what is wrong, what needs to change?

How about BALANCE… yes… balance. Well in other conversations what comes up is people balancing their masculine and feminine self. This is all fine but how does that relate to communication and marketing today.

Well… in the conversation of balance we have come to find that the Information is male energy and the Senses is the female energy. So when we begin to communicate our passion and why we are providing the service we do… then the viewer will not only connect with the intellectual source, but also the frequency and resonance from where this information is coming from.

Consumers, as part of today’s shopping trends are connecting more with who the merchant is then the offering. This is why social media is so big in today’s market.

The service mforward media provides is capturing the client’s passion on video and have that passion, that essence, communicate a frequency… a resonance where the individual viewer will respond to… connect with the ‘body’ as well as the ‘mind’ (information)… both. The feminine is the carrier frequency and the masculine is the content. The dance of the feminine aspect is more important then ever before. The more dynamic the information comes in the more dynamic it is received

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